The new fragrance by Sean John exudes "unstoppable strength and sensual freshness" and was announced as a refreshing, sexy fragrance with a dangerous composition that accelerates the pulse. The composition is vibrant and dynamic, created of citruses, vibrant floral notes and fresh accords of tonic. At 3AM anything is possible, according to the brand!
"It’s 3 AM. When the world is at its most raw, and people their most uninhibited. This is when you do everything that’s wrong because it all feels so right. This is the moment when your emotions are the most real, your nerves are exposed, and your guard is down. Being out at 3am is nothing but random, and you wouldn’t have it any other way. The sexiest things happen in the dark. Dangerous situations. Yes, there will be consequences: but when life is this hot, steamy and unexpected, you can’t even think about tomorrow."
Top notes of 3AM offer a blend of mandarin, bergamot and cardamom. The heart is full of vibrations provided by orange blossom mixed with geranium and aromatic fig leaves. The base contains smoky suede, tonic accords and cold leather. The perfumer of the composition is Ilias Ermenidis, who said the following on the occasion of launching the fragrance 3AM: “When I met P. Diddy and his team, it was perfectly clear that there was only one way to go: absolute freshness and sexy. 3 AM is truly unique—there’s nothing else like it on the market, it has a rich signature, and is addictive to the extreme. At 3AM, you want to be devoured or you’re going to sleep. That’s it, there is no in-between.”
The flacon of the fragrance was designed to suggest various aspects of the night which might affect us. It is shaped like an ice block with red details on the neck and spray. It arrives as 30, 50 and 100 ml Eau de Toilette accompanied with body care products: 100 ml aftershave, 150 ml shower gel, 15 0ml aftershave balm, 75 gr stick deodorant. The 3AM Collection arrives on the market on June 1, 2015.